How I Improve Your Meta Ad Performance:
Most Meta ads underperform because of structure, targeting, or testing mistakes.
— not because ads don’t work.
What Limits Meta Ad Performance:
• Campaign Structure Fixes •
I reorganize campaigns so testing produces useful data instead of wasting budget on scattered experiments.
• Targeting Optimization •
I refine audience strategy so your ads reach people likely to convert, not just people likely to click.
• Creative Testing Strategy •
I help identify what angles, hooks, and formats actually drive results so you scale what works instead of guessing.
• Funnel Alignment •
I make sure your ads, landing page, and offer are aligned so traffic converts instead of bouncing.
Who I work with:
I work with businesses that already run ads (or are ready to scale them) and need a clearer strategy, stronger testing structure, and ongoing optimization.
What I help with:
• Meta Ad Management •
Ongoing campaign setup, testing, and optimization focused on improving lead or sales performance.
• Meta Ad Audits •
A structured review of your campaigns, targeting, creative strategy, and funnel alignment to identify what’s limiting results.
• Ad Strategy & Testing Plans •
Clear direction on what to test, how to structure campaigns, and how to scale what works.
• Creative Direction for Ads •
Guidance on ad angles, hooks, and formats that are more likely to convert based on performance signals.
Monthly Meta Ads Management
starts at $1,995/month
Businesses I’ve Helped Grow Through Paid Ads
I’ve worked with businesses across e-commerce, services, and digital brands to improve ad performance and scale profitable campaigns.
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About Eric & Fuel Momentum
Eric Marcelino is the founder of Fuel Momentum and focuses on helping businesses turn underperforming Meta ads into predictable growth channels.
Over the past two decades, he’s helped brands generate more than $20M in revenue through paid advertising, working across e-commerce, services, and digital businesses.
Rather than relying on guesswork or trends, Eric focuses on fixing campaign structure, testing strategy, and funnel alignment so ad spend produces measurable results.
If you’re looking for a clearer strategy and ongoing optimization rather than generic agency management, Fuel Momentum was built for exactly that.
$20M+ in tracked ad-driven revenue
Results From Past Ad Campaigns
What Businesses Say After Working With Me
Owner - Monkee Grip
Andrew Wilkinson
"Eric is an absolute rockstar! His knack for website and ad design is seriously impressive, and he's always bringing fresh ideas to the table. I can't recommend Eric's consulting and marketing services highly enough – he's top shelf."
Owner - Salon B
Ross Nunes
"These guys are the real deal. They helped get us new clients for our salon."
Owner - Paws & Claws
Mannie Dasilva
"Eric helped restructure our ads and we started seeing more consistent leads within weeks."
Get your free ad growth plan
We’ll review your business and identify what’s limiting your ad performance.
Fill out the form below to get started: